GenLabs food scientists and formulations experts have created unique functional softgel blends that address people's health, wellness and beauty-from-within needs.
Our offering of proprietary and customizable softgels serves the needs of on the go men and women whose healthy lifestyles are core to their overall being.
Years of research, study and our product development efforts have resulted in a broad offering of the highest quality solutions-driven formulations and blends. We infuse these blends into softgels that provide dietary supplement and nutraceutical goodness to thousands of consumers who use our products every day of every week.
Each softgel is crafted with all-natural ingredients in a state of the art USA facility that is cGMP and FDA registered.
Data-driven innovation is our calling card
We stay ahead of market trends by continuously monitoring consumer preferences and emerging research. Our approach incorporates the latest technologies, scientific and market analyses to stay current with market trends and anticipate consumers’ needs.
The increasing demand for softgel health, wellness and beauty supplements is in part due to the product’s easy delivery system – just swallow! – which allows for faster absorption of its ingredients. Softgel technology is being applied to a variety of supplement solutions, from vitamins to nutraceuticals, from pain relief to inner beauty.
Why are softgels so popular?
Convenience, ease of swallowing
Softgels are typically smaller and smoother than traditional tablets or hard capsules, making them easier for people to take.
Better absorption, improved bioavailability
Softgel can enhance the bioavailability of certain compounds. The liquid or semi-liquid content inside the softgel allows for better absorption of fat-soluble and hydrophobic substances, such as vitamins.
Reduced odor and taste
Softgel can encapsulate substances with strong odors or unpleasant tastes, masking these characteristics and making the product more palatable.
Precise dosing
Softgels offer a precise and consistent way to deliver the intended dose of a product, as the liquid or semi-liquid fill can be accurately measured during manufacturing.
Longer shelf life
Softgel are often less susceptible to moisture and oxygen, helping to extend the shelf life.
Customization and versality
Softgels can be customized in terms of size, color and appearance, and they can accommodate a wide range of ingredients, including oils, extracts, concentrations or combinations of vitamins, minerals, botanicals, herbs or dietary substances, suspensions and emulsions. This versatility makes softgels suitable for a wide range of health, wellness and beauty applications.
Speed to market is essential
GenLabs’ history of exceeding our customers’ expectations has made us their trusted source for packaged and bulk white label and customized softgels. That speaks volumes to our rapid turnaround time from proposal to quote, production, packaging and shipment to your store shelf.
Every time. All the time.
Shelf ready options
GenLabs has developed an extensive range of immediately available functional softgels. Our offering covers the largest addressable market of beauty, multivitamin, recovery, vitamin, functional and sexual wellness.
Innovation
Working with our customers and with our fingers on the pulse of the market, we continuously monitor consumer preferences, emerging tastes and needs, to ensure our softgel supplements are at the forefront of consumer acceptance and demand.
Our softgels are available in an array of options
HPMC (Vegan)
Tapioca Shell
Pullulan Capsules
Nano Emulsion
Micro Encapsulated
Acid Resistant
Gelatin Capsules
If you are looking for a partner that provides
best in class softgels with purpose...
look no further: you found us!
Contact our Customer-First service team today to learn more about our softgels lineup. Expand your merchandise offering, deepen the relationship with your customers, and maximize your ROI.
Excellence delivered. Every time. All the time.®
